The Malaysian Organization of Vape Entity (MOVE) was established as a vapers’ rights program in 2015 with the objective of promoting vaping as a healthier alternative to smoking conventional cigarettes.
Relationship/engagement with the Tobacco Industry
MOVE representative Azrul Hafriz Bin Zainudin participated in the 1st Asia Harm Reduction Forum in November 2017 as a panelist in the session “The Search for Less Harmful Alternatives: Consumers’ Perspective.”
Lobbying against Tobacco Control measures
MOVE has been one the key supporters advocating for the regulation of ENDS/HTPs in Malaysia over an outright ban, in order to protect the interest of the vaping community. MOVE launched an e-petition to the Ministry of Health rejecting plans for a ban on vaping. The petition called for the vape industry to be regulated and for vaping to be approved as a viable alternative to smoking regular cigarettes.
In response to the establishment of duty on vape products and e-cigarettes, MOVE president Samsul Kamal Arrifin Mohd Basir objected to the move to tax vapes like regular tobacco products; he called for taxation to be conducted in a way that would not burden consumers.
MOVE joined other vapers’ associations from the Philippines, Thailand, and Indonesia to form a movement called #VapersBeHeard. The announcement was made during a closed-door seminar titled “Alternative Tobacco Products Regulations: The Role of the Consumers”, which was organized by the Malaysian Institute for Democracy and Economic Affairs (IDEAS) and the Minimal Government Thinkers Inc. (Philippines) in September 2018. The objective of #VapersBeHeard was to unite the voices of Asian vapers to demand their inclusion in policy discussions about regulating alternative tobacco products.
 Online petition to regulate the Malaysian vape industry filed by Malaysian Organization for Vape Entity (MOVE) to Malaysia Health Ministry. Available at: https://www.change.org/p/kementerian-kesihatan-malaysia-objektif-kami-ialah-supaya-industri-vape-malaysia-diluluskan-dan-diselia-we-aim-to-regulate-the-malaysian-vape-industry
 Ghazali R. (2015). Vape industry players call for ‘guidance’ from authorities. The Star, 7 November 2015. Available at: https://www.thestar.com.my/news/nation/2015/11/07/vape-players-regulation-wanted
 Institute for Democracy and Economic Affairs (IDEAS) Malaysia. Available at: http://www.ideas.org.my/event/alternative-tobacco-product-regulations-the-role-of-the-consumers/
 Fetalino Dennis F. (2018). Asian vapers: United voices. People’s Journal, 17 September 2018. Available at: https://journal.com.ph/editorial/opinion/asian-vapers-united-voices